- To increase standards, expectations, or the level of quality required or achieved.
Explanation
Origin
- Comes directly from athletics, specifically track and field events like the high jump and pole vault.
- After a competitor successfully clears the bar at a certain height, the bar is literally raised for the next, more difficult attempt.
- This was metaphorically applied to settings where performance standards are increased.
Synonyms & Related Expressions
Alternatives
Slang/Informal:
- Step up our game.
- Level up.
- Bring our A-game. (Focuses on performing at the highest level)
- Kick it up a notch.
Vulgar/Emphatic:
- Stop fucking around and do better. (Very direct, aggressive)
- Get our shit together. (Implying current standards are poor)
Milder/Standard:
- We need to improve.
- Let's aim for higher quality.
- Set more ambitious targets.
More Formal:
- Elevate performance expectations.
- Implement enhanced quality standards.
Situational Appropriateness
- Common in business, sports, education, and personal development contexts.
- Generally positive and motivational, but can also imply pressure.
- Appropriate for most settings, from informal team talks to formal presentations.
Misunderstanding Warnings
- The meaning is usually clear. The main nuance is understanding whether it's an aspiration (We *need* to raise the bar) or a statement of fact (They *have* raised the bar).
Examples
- Our competitors are improving, so we need to raise the bar on innovation.
- This new product really raises the bar for the entire industry.
- As team leader, she constantly raises the bar for performance.
Dialogue
CEO: Our customer satisfaction scores have been flat for a year. It's not good enough.
Marketing Director: Agreed. Other companies in our space are pulling ahead.
CEO: We need to raise the bar significantly. I want a plan for improving the customer experience across all touchpoints.
Marketing Director: Okay. Let's set specific targets and brainstorm initiatives to achieve them. We need to aim higher.
Social Media Examples
- Tech Company Tweet: Our latest update raises the bar for mobile security. Protecting your data is our top priority. #Innovation #Security
- Coach's Instagram Post: Challenging the team to raise the bar this season. Potential is nothing without effort. #Motivation #TeamGoals #NoLimits
- LinkedIn Article Headline: How AI is Raising the Bar for Content Creation
Response Patterns
- Agreement/Enthusiasm: Absolutely!, Definitely!, Let's do it!, We need to.
- Inquiry/Clarification: Okay, how specifically can we raise the bar?, What does that look like in practice?
- Concern/Hesitation: That's a high standard. Do we have the resources?, Are we sure that's achievable?
Common Follow-up Questions/Actions
After stating the need to raise the bar:
- Defining the new, higher standards or goals.
- Discussing the steps or resources needed to meet them.
- Developing a plan for improvement.
After acknowledging that someone/something *has* raised the bar:
- Analyzing what they did differently.
- Discussing how to respond or catch up.
Conversation Starter
- No.
- Usually part of a discussion about performance, quality, competition, or goals.
Intonation
- Emphasis on raise and bar. RAISE the BAR.
- Often spoken with a sense of ambition, challenge, or setting higher goals.
Generation Differences
- Widely understood and used across generations.
Regional Variations
- Universal in English-speaking countries.