0599 Send it - English Idioms

Explanation

An expression encouraging someone (or oneself) to go for something boldly, without hesitation or overthinking.
Implies committing fully to an action, often one that involves risk, excitement, or requires courage.

Origin

Popularized in the mid-to-late 2010s by Canadian stuntman and skier Larry Enticer through his viral videos.
In the videos, he performs various stunts (often involving snowmobiles or dirt bikes) after enthusiastically declaring I'm still gonna send it! or just Send it!.
The phrase quickly spread through extreme sports communities, internet culture, and general youth slang.
It captures a spirit of full commitment, ignoring potential negative consequences for the thrill of the action.

Alternatives

Slang/Informal:

Fuck it (Vulgar Expressing dismissal of consequences before acting)
Let 'er rip / Let it rip (Go ahead, start forcefully/enthusiastically)
Balls to the wall (Go all out, maximum effort/risk)
Go big or go home

Milder/Standard:

Take the plunge
Be bold
Don't hesitate
Give it your all

Situational Appropriateness

Very informal.
Common in sports (especially extreme sports), among young people, online gaming, and situations involving risk, dares, or decisive action.
Use in professional or formal settings would likely be inappropriate and sound unprofessional or reckless, unless used humorously among familiar colleagues about a low-stakes decision.

Misunderstanding Warnings

Could be misunderstood literally as sending a package or message if the context isn't clear.
The inherent encouragement of risk might be taken too far; it doesn't imply safety or guaranteed success.

Examples

Should I ask them out? Yeah, just send it!
(Before attempting a difficult ski jump) Alright, gonna send it!
We've debated long enough. Let's just send it and launch the project.
He wasn't sure if he could clear the gap, but he just sent it anyway.

Dialogue

Skier 1: That cliff drop looks pretty big... Not sure if I should hit it.

Skier 2: Dude, you've been eyeing it all day. Just send it! You got this.

Skier 1: (Takes a deep breath) Alright... SEND IT! (Skis towards the drop)

Skier 2: Woo! Yeah!

Response Patterns

Acceptance/Agreement: Alright, let's do it! / Okay, I'm gonna send it!
Expression of excitement/support: Yeah! Go for it! / Woo!
Caution/Hesitation (less common): Are you sure? / Maybe think about it first?
Reporting success/failure after 'sending it': Dude, I totally sent it! / Tried to send it, didn't quite work out...

Common Follow-up Questions/Actions

After someone encourages another to send it:

The person either performs the action or confirms their intention.
Observers watch expectantly or cheer them on.

After someone declares they are going to send it:

People might watch, offer encouragement (You got this!), or step back.

After the action is completed:

Reactions based on outcome (cheers for success, sympathy/laughter for failure).
Discussion of the experience/result.

Conversation Starter

Yes, can be used to encourage action in a group or push an individual, thus starting the action/event.

Intonation

Usually said with enthusiasm, energy, and confidence.
Stress is firmly on send. SEND IT!
Often has an exclamatory, encouraging tone.

Generation Differences

Primarily used by Gen Z and Millennials familiar with the meme and internet/sports culture surrounding it.
Older generations are unlikely to use or recognize the phrase.

Regional Variations

Originated online with a Canadian personality but spread rapidly across North America and other English-speaking regions via the internet.

I feel seen

🎲 Understood the assignment

[0599] Send it