Explanation

  • A phrase used to express acceptance of a situation, especially one that is difficult, unpleasant, or unchangeable.
  • It signals resignation and an end to complaining or wishing things were different.

Origin

  • A simple tautological statement (something that is true by its own definition) emphasizing the inescapable reality of the present situation.
  • While the sentiment is timeless, the specific phrase gained widespread popularity in the early 2000s, often associated with sports figures, business jargon, and a pragmatic, accepting attitude towards adversity.

Alternatives

Slang/Informal:

  • That's the breaks (Acknowledging misfortune or bad luck)
  • Sucks, but what can you do?
  • Whatcha gonna do? (Rhetorical question implying acceptance of helplessness)
  • Womp womp (Onomatopoeia mimicking a sad trombone; internet slang for expressing mock or minor sympathy/resignation)

Vulgar/Emphatic:

  • Fuck it (Dismissive acceptance, often followed by moving on)
  • Shit happens (Crude acknowledgment that bad things occur)

Milder/Formal:

  • We must accept the circumstances.
  • That is the reality of the situation.
  • It is an unalterable fact.

Situational Appropriateness

  • Very common in informal and semi-formal contexts. Widely used to signal pragmatic acceptance.
  • Can sometimes sound dismissive, defeatist, or like shutting down conversation if used when action *is* possible or when someone needs empathy rather than resignation. Tone and context matter.

Misunderstanding Warnings

  • Generally straightforward. The key is the underlying feeling of acceptance and resignation, stopping further complaint or struggle against the inevitable. It can occasionally be used passive-aggressively to imply stop complaining.

Examples

  • We missed our flight connection. Nothing we can do now. It is what it is.
  • I didn't get the promotion I wanted. Disappointing, but it is what it is.
  • The weather ruined our picnic plans. It is what it is; let's order pizza instead.

Dialogue

Sam: I can't believe they cancelled the concert last minute! I was really looking forward to it.

Chloe: I know, it sucks. But they said it was due to safety concerns. It is what it is.

Sam: Yeah, you're right. Complaining won't change it. It is what it is. Want to go see a movie instead?

Social Media Examples

  • Tweet: Computer crashed right before I saved my work. Hours lost. It is what it is. Starting over. 😭 #TechProblems #FreelanceLife
  • Instagram Caption (picture of a messy room): Tried to clean, kids had other plans. It is what it is. #MomLife #Chaos
  • Facebook Status: Didn't win the competition, but gave it my best shot. It is what it is. Congrats to the winner!

Response Patterns

  • Often met with agreement or shared resignation: Yeah, true., You're right., Nothing we can do.
  • Can lead to practical next steps: Okay, so what's Plan B?, How do we deal with it then?
  • A shared sigh or nod of understanding.

Common Follow-up Questions/Actions

After someone says It is what it is:

  • Shifting focus from complaining about the problem to finding solutions or coping mechanisms.
  • Accepting the reality and moving on emotionally or practically.
  • Might lead to questions like: So, what now?, How do we move forward from here?

Conversation Starter

  • No. It's typically a concluding remark used to signify acceptance of a situation already under discussion.

Intonation

  • Usually delivered with a relatively flat intonation, often accompanied by a sigh or shrug.
  • Slight stress might fall on the first is or the final is, but often it's quite level, conveying resignation.
  • It IS what it IS. (Can sound slightly philosophical or resigned)

Generation Differences

  • Extremely common, particularly prominent among Millennials and Gen Z, possibly due to its rise during their formative years and its fit with certain pragmatic or stoic attitudes.
  • Sometimes seen as a cliché or a verbal tic by those who hear it very frequently. Understood by all generations.

Regional Variations

  • Ubiquitous in North American English, and very common in other major English-speaking regions as well.
Have a backbone