- Kept secret or concealed from public knowledge.
Explanation
Origin
- The expression likely comes from the physical act of wrapping something (like a gift, a body, or merchandise) to hide it from view until the appropriate time.
- This literal concealing was extended metaphorically to information or plans that are kept hidden or confidential.
Synonyms & Related Expressions
Alternatives
Slang/Informal:
- Hush-hush
- On the QT (Quiet)
- Keep it on the DL (Down-Low)
- Keep mum
- Zip it / Button it (command to keep quiet)
- Keep schtum (UK, informal)
Vulgar/Emphatic (More direct commands for silence):
- Keep your fuckin' mouth shut about this.
- Don't say shit to anyone.
Milder/Standard:
- Keep it confidential.
- Please don't share this yet.
- Let's keep this private for now.
Situational Appropriateness
- Appropriate in both informal and formal settings (e.g., business, personal secrets).
Misunderstanding Warnings
- Less likely to be misunderstood, as the context usually makes the 'secret' meaning clear.
- A very literal interpretation might involve actual wrapping material, but this is rare.
Examples
- The details of the new project are being kept strictly under wraps until the official announcement.
- They managed to keep their engagement under wraps for months.
- Keep this under wraps for now; we don't want competitors to know.
Dialogue
Person A: We've finalized the location for the new office.
Person B: Great! Where is it?
Person A: Ah, we're keeping that under wraps until the lease is signed. Don't want to jinx it.
Person B: Okay, got it. Mum's the word.
Social Media Examples
- Tweet: Working on something HUGE behind the scenes... keeping it under wraps for now, but get ready! 😉 #ComingSoon #SecretProject
- Instagram Caption: Photoshoot day for a new product line! Everything's still under wraps but here's a tiny sneak peek! ✨ #NewRelease #Teaser
- Facebook Post: Planning a surprise party for Dad's 60th! Remember everyone, keep it under wraps! Shhh! 🤫
Response Patterns
- Okay, got it.
- My lips are sealed.
- Understood. No problem.
- Will do.
- Sometimes followed by a question seeking reason: Oh? Why the secrecy?
Common Follow-up Questions/Actions
After being told to keep something under wraps:
- Acknowledge the instruction: Okay, I won't say anything.
- Ask about the duration: How long do we need to keep it quiet?
- Ask about the scope: Who else knows? / Is there anyone I *can* tell?
After hearing something *is* being kept under wraps:
- Express curiosity: Ooh, exciting! Can't wait to find out.
- Ask for hints (usually rebuffed): Any clues?
Conversation Starter
- No. Usually used mid-conversation to describe the status of information.
Intonation
- Emphasis typically falls on wraps.
- The tone can be secretive, serious, or matter-of-fact depending on context.
- Keep it UNDER WRAPS.
Generation Differences
- Widely understood and used by all generations.
Regional Variations
- Common across major English-speaking regions (US, UK, Canada, Australia, etc.).