Explanation

  • Keep silent about something; keep it a secret. It's an instruction or agreement to not reveal information.

Origin

  • Mum likely derives from the closed-lip humming sound mmm, indicating silence, or Middle English momme (silence).
  • The phrase appears in Shakespeare's *Henry VI, Part 2* (late 16th century): Seal up your lips and give no words but mum.
  • It implies sealing one's lips.

Alternatives

Slang/Informal:

  • Keep it on the DL (Down-Low)
  • Zip it / Button it
  • Keep schtum (UK)
  • Don't spill the beans (Don't reveal the secret)
  • Keep this on the low

Vulgar/Emphatic (Stronger commands):

  • Keep your fucking mouth shut.
  • Don't breathe a goddamn word.
  • Tell anyone and you're dead. (Hyperbolic threat)

Milder/Standard:

  • Please keep this confidential.
  • Let's keep this between ourselves.
  • Don't reveal this information.

Situational Appropriateness

  • Mostly informal. It can sound slightly quaint or playful.
  • Might be too informal for a very serious business or legal context requiring confidentiality, where keep this confidential would be preferred.

Misunderstanding Warnings

  • A learner might be confused by the word Mum (mother). The connection to silence (mmm) needs to be understood.

Examples

  • We're planning a surprise party for Sarah, so mum's the word!
  • Don't tell anyone you saw me here – mum's the word.
  • A: Should I mention this to anyone? B: No, definitely not. Mum's the word.

Dialogue

Person A: I accidentally found out who got the promotion, but it hasn't been announced yet.

Person B: Ooh, juicy! Who is it?

Person A: I can tell you, but seriously, mum's the word until Friday.

Person B: Okay, okay, mum's the word. Spill the beans!

Social Media Examples

  • Private Group Chat (Surprise Party): REMINDER: The party is next Saturday! And remember mum's the word around Jake! 🤫 #Surprise
  • Tweet: Just heard some amazing news but can't share yet... mum's the word for now! 😉 So excited though!
  • Instagram Story Poll: Planning a secret project! Should I drop hints or is mum's the word? 🤔

Response Patterns

  • Got it. / Understood.
  • My lips are sealed.
  • Okay, I won't say a thing.
  • Secret's safe with me.
  • You got it, mum's the word.

Common Follow-up Questions/Actions

  • The person instructed usually confirms understanding: Okay, won't breathe a word.
  • The person giving the instruction might reiterate: Seriously, don't tell anyone.
  • If the reason for secrecy isn't clear, one might ask: Okay, but why?

Conversation Starter

  • No. It's an instruction or agreement made during a conversation about keeping something secret.

Intonation

  • Often said in a slightly lowered, conspiratorial, or firm tone.
  • Emphasis typically on Mum's.
  • MUM'S the word.
  • Sometimes accompanied by a finger-to-lips gesture (shhh).

Generation Differences

  • Widely understood by all generations, though it might feel a bit old-fashioned to some younger people. Still commonly used.

Regional Variations

  • Common in both British English and American English.
Off the record