- Keep silent about something; keep it a secret. It's an instruction or agreement to not reveal information.
Explanation
Origin
- Mum likely derives from the closed-lip humming sound mmm, indicating silence, or Middle English momme (silence).
- The phrase appears in Shakespeare's *Henry VI, Part 2* (late 16th century): Seal up your lips and give no words but mum.
- It implies sealing one's lips.
Synonyms & Related Expressions
Alternatives
Slang/Informal:
- Keep it on the DL (Down-Low)
- Zip it / Button it
- Keep schtum (UK)
- Don't spill the beans (Don't reveal the secret)
- Keep this on the low
Vulgar/Emphatic (Stronger commands):
- Keep your fucking mouth shut.
- Don't breathe a goddamn word.
- Tell anyone and you're dead. (Hyperbolic threat)
Milder/Standard:
- Please keep this confidential.
- Let's keep this between ourselves.
- Don't reveal this information.
Situational Appropriateness
- Mostly informal. It can sound slightly quaint or playful.
- Might be too informal for a very serious business or legal context requiring confidentiality, where keep this confidential would be preferred.
Misunderstanding Warnings
- A learner might be confused by the word Mum (mother). The connection to silence (mmm) needs to be understood.
Examples
- We're planning a surprise party for Sarah, so mum's the word!
- Don't tell anyone you saw me here – mum's the word.
- A: Should I mention this to anyone? B: No, definitely not. Mum's the word.
Dialogue
Person A: I accidentally found out who got the promotion, but it hasn't been announced yet.
Person B: Ooh, juicy! Who is it?
Person A: I can tell you, but seriously, mum's the word until Friday.
Person B: Okay, okay, mum's the word. Spill the beans!
Social Media Examples
- Private Group Chat (Surprise Party): REMINDER: The party is next Saturday! And remember mum's the word around Jake! 🤫 #Surprise
- Tweet: Just heard some amazing news but can't share yet... mum's the word for now! 😉 So excited though!
- Instagram Story Poll: Planning a secret project! Should I drop hints or is mum's the word? 🤔
Response Patterns
- Got it. / Understood.
- My lips are sealed.
- Okay, I won't say a thing.
- Secret's safe with me.
- You got it, mum's the word.
Common Follow-up Questions/Actions
- The person instructed usually confirms understanding: Okay, won't breathe a word.
- The person giving the instruction might reiterate: Seriously, don't tell anyone.
- If the reason for secrecy isn't clear, one might ask: Okay, but why?
Conversation Starter
- No. It's an instruction or agreement made during a conversation about keeping something secret.
Intonation
- Often said in a slightly lowered, conspiratorial, or firm tone.
- Emphasis typically on Mum's.
- MUM'S the word.
- Sometimes accompanied by a finger-to-lips gesture (shhh).
Generation Differences
- Widely understood by all generations, though it might feel a bit old-fashioned to some younger people. Still commonly used.
Regional Variations
- Common in both British English and American English.