- To reduce the intensity, extremity, volume, or emotional level of something.
- To make something less forceful, aggressive, loud, or exaggerated.
Explanation
Origin
- Comes from the action of turning a control dial (like on a radio, thermostat, or machine) downwards or to a lower setting (down) to reduce output (volume, heat, power).
- It's the direct opposite of crank up or dial up.
Synonyms & Related Expressions
Alternatives
Slang/Informal:
- Chill / Chill out (Very common: Relax, calm down)
- Take a chill pill (Slang, often sarcastic: Calm down immediately)
- Cool your jets (Calm down, stop being overly excited or angry)
- Put a sock in it (Rude slang: Be quiet)
- Pipe down (Informal: Be quieter, less noisy/argumentative)
Vulgar/Emphatic:
- Calm the fuck down (Vulgar, often aggressive way to tell someone to calm down)
- Shut the fuck up / STFU (Very vulgar, aggressive demand for silence)
Milder/Formal:
- Please moderate your tone/language.
- Let's try to de-escalate.
- Could you please lower your voice? / Keep your voice down.
Situational Appropriateness
- Informal to semi-formal.
- It's a direct way to tell someone (or suggest) to be less intense. Can sound critical depending on tone and context.
Misunderstanding Warnings
- While literal dials are less ubiquitous now, the concept of turning something 'down' to reduce its level is generally well understood. Ensure learners grasp it means 'reduce intensity/level'.
Examples
- Okay, you're making good points, but you need to dial down the anger.
- The music is way too loud; can you dial it down a bit?
- He tends to exaggerate, so you always have to mentally dial down what he says.
- Let's dial down the rhetoric and have a more constructive conversation.
Dialogue
Sarah: This is the third time they've messed up my order! I'm furious! I'm going to leave a scathing one-star review!
Tom: Whoa, okay, I get you're upset, but maybe dial it down a notch first? Let's call customer service and see if they can fix it calmly.
Sarah: (Sighs) Okay, you're right. Screaming in a review won't help. Let's try calling.
Social Media Examples
- Comment: @Username Look, you can disagree, but you need to dial down the personal attacks. Keep it civil.
- Tweet: Maybe we should all dial down the outrage meter online just a little bit? #perspective #socialmedia
Response Patterns
- Compliance/Agreement: Okay, sorry. I'll dial it down. / You're right, dialing it down.
- Defensiveness: I'm not being intense! Why should I dial it down?
- Acknowledgement: Point taken. I'll try to dial it down.
Common Follow-up Questions/Actions
- The person reduces their volume, intensity, or extreme behaviour/language.
- The situation becomes calmer or less confrontational.
- Discussion continues on a more moderate level.
Conversation Starter
- No.
- It's a response, request, or instruction aimed at reducing intensity.
Intonation
- Often used as a calming instruction or request.
- Stress usually on DIAL and DOWN. You need to DIAL it DOWN.
Generation Differences
- Common across generations, perhaps slightly more prevalent from Gen X onwards, but widely understood.
Regional Variations
- Common in most English-speaking regions, especially North America. Tone it down is also very common everywhere.