Explanation

  • Refers to a situation, decision, event, or factor that is critical and will determine the ultimate success or failure of something or someone.

Origin

  • A straightforward pairing of opposites: make signifies creation, success, or achieving a goal, while break signifies destruction, failure, or ruin.
  • The phrase highlights a pivotal point where the outcome hangs in the balance, leading definitively to one extreme or the other (success or failure).

Alternatives

Slang/Informal:

  • Crunch time
  • Go time (The time for action)
  • The moment of truth
  • Do or die
  • High stakes

Vulgar/Emphatic:

  • Shit or get off the pot time (Crude: Time to act decisively or stop delaying)
  • Win or go home (Common in sports contexts)

Milder:

  • A critical juncture
  • A decisive factor
  • A pivotal point
  • Crucial / Vital

Situational Appropriateness

  • Informal to semi-formal.
  • Very common in discussions about business, projects, careers, exams, sports, and other high-stakes situations.

Misunderstanding Warnings

  • Generally straightforward. Ensure learners understand it signifies a critical determinant of either success *or* failure.

Examples

  • This final exam is make it or break it for passing the course.
  • The presentation to the investors is make it or break it for the company's future.
  • His performance in the next match is make it or break it for his career.
  • Customer service can be make it or break it for a small business.

Dialogue

Entrepreneur A: Our pitch meeting with the venture capital firm is next week.

Entrepreneur B: This is it. It feels like make it or break it for getting the funding we need.

Entrepreneur A: Absolutely. We need to nail this presentation. Let's rehearse one more time.

Social Media Examples

  • Tweet: Final round of interviews tomorrow. This is make it or break it for my dream job! Wish me luck! 🙏 #JobSearch #CareerGoals
  • Post: Launching our Kickstarter today! It's make it or break it time for our indie game project. Check it out! [link] #IndieDev #GameDev
  • Comment: Their performance tonight is make it or break it for their chances in the competition.

Response Patterns

  • Acknowledging pressure: Wow, that's a lot riding on it. / No pressure, then!
  • Offering support/luck: Good luck! / Fingers crossed for you! / I hope you make it!
  • Inquiry about stakes: What happens if it doesn't work out?
  • Discussing strategy: What's the plan? / Are you prepared?

Common Follow-up Questions/Actions

After identifying a make-it-or-break-it situation:

  • Ask about contingency plans: What's Plan B?
  • Discuss preparations: How are you getting ready for it?
  • Offer help or encouragement: Let me know if there's anything I can do.
  • Follow up later: How did the make-it-or-break-it presentation go?

Conversation Starter

  • No. Describes the critical nature of a specific situation or factor.

Intonation

  • Stresses on both make and break.
  • This is a MAKE it or BREAK it situation.
  • Often conveyed with a sense of pressure, importance, or finality.

Generation Differences

  • Widely used and understood across all generations.

Regional Variations

  • Common in all major English-speaking regions.
Honest-to-God / Honest truth