Explanation

  • To successfully start a project, business, or plan; to make it begin operating or functioning.

Origin

  • Evokes the image of an airplane taking off or a bird learning to fly.
  • It implies overcoming initial inertia or obstacles to begin moving forward.

Alternatives

Slang/Informal:

  • Get it rolling
  • Get the ball rolling
  • Fire it up

Vulgar/Emphatic:

  • Get this shit started
  • Kick this thing in the ass (Force it to start)

Milder/Formal:

  • Commence the project
  • Initiate the venture
  • Begin operations

Situational Appropriateness

  • Informal to Formal.
  • Widely acceptable in business, project management, and general conversation.

Misunderstanding Warnings

  • Unlikely to be misunderstood literally due to common usage and context (projects, businesses).

Examples

  • We need more funding to get this project off the ground.
  • It took months of planning, but we finally got the new initiative off the ground.
  • She's struggling to get her small business off the ground.

Dialogue

Maya: How's the community garden project going?

David: Slowly. We're still trying to secure permission from the council to use that land. It's proving difficult to get it off the ground.

Maya: Keep at it! It's a great idea. Let me know if there's anything I can do to help.

David: Thanks, I appreciate that.

Social Media Examples

  • LinkedIn Post: Thrilled to announce we've finally gotten our non-profit off the ground! Thanks to all our supporters. Check out our mission at [link]. #nonprofit #launch #makingadifference
  • Tweet: Struggling to get my freelance writing career off the ground. Any tips from established freelancers? #freelance #writingcommunity #advice
  • Facebook Group Post: We need volunteers this weekend to help get the neighborhood watch program off the ground! Sign up sheet in comments. #community #safety

Response Patterns

  • That's great news! (If successful)
  • What's holding it up? (If struggling)
  • How can I help?
  • What are the first steps?
  • Good luck with that!

Common Follow-up Questions/Actions

After hearing someone is trying to get something off the ground:

  • Ask about the challenges or requirements.
  • Offer assistance or resources.
  • Ask about the timeline or next steps.

After hearing something *has* been gotten off the ground:

  • Offer congratulations.
  • Ask how it's going so far.

Conversation Starter

  • No. Describes the process of starting something specific. Can be used in questions like How's getting the new website off the ground going?

Intonation

  • Stress often on get, off, and ground.
  • Can be said with effort, hope, or satisfaction depending on context. GET this project OFF the GROUND.

Generation Differences

  • Common across most adult generations.

Regional Variations

  • Universal in English-speaking countries.
Raise the stakes