Explanation

  • The point at which a process of decline or failure starts, even if the final end is still some way off; the first sign that something will inevitably fail or end.

Origin

  • A phrase suggesting that an initial event or sign marks the start of an irreversible decline leading to a final conclusion (the end).
  • Used famously by French diplomat Talleyrand about Napoleon's invasion of Russia (C'est le commencement de la fin).

Alternatives

Slang/Informal:

  • It all went downhill from there
  • That's when it started to go south
  • The start of the shitshow (Vulgar, implies chaos/failure began)

Vulgar/Emphatic:

  • That's when the fucking rot set in.

Milder/Formal:

  • The inception of the decline
  • The point where failure became inevitable
  • The initial stage of dissolution

Situational Appropriateness

  • Informal to Formal.
  • Suitable for historical analysis, commentary on current events, business post-mortems, or personal reflections. Sounds quite dramatic.

Misunderstanding Warnings

  • Ensure the listener understands it implies an *inevitable* decline starting from a specific point, not just a temporary setback. It carries a sense of doom or finality.

Examples

  • When the star player got injured, it was the beginning of the end for the team's championship hopes.
  • Losing that major contract was the beginning of the end for the company.
  • His refusal to apologize marked the beginning of the end of their friendship.

Dialogue

Historian 1: Many argue that the disastrous Battle of Kursk was the beginning of the end for Nazi Germany on the Eastern Front.

Historian 2: Absolutely. While the war continued for almost two more years, they never truly regained the strategic initiative after that defeat.

Historian 1: It marked a turning point from which recovery was impossible.

Social Media Examples

  • Tweet: Watching this company repeatedly ignore customer feedback... feels like the beginning of the end for them. #business #fail #customerexperience
  • Blog Post Title: Was the Rise of Streaming the Beginning of the End for Traditional Cinema?
  • Facebook Comment: When they changed the recipe of my favorite snack, that was the beginning of the end. It's never been the same! 😭 #food #nostalgia

Response Patterns

  • Do you really think so?
  • Looking back, you're right.
  • That's a depressing thought.
  • What makes you say that?
  • Hopefully not!

Common Follow-up Questions/Actions

After someone identifies the beginning of the end:

  • Discuss the specific event and why it's seen as so pivotal.
  • Analyze the subsequent decline.
  • Debate whether the outcome was truly inevitable from that point.

Conversation Starter

  • No. It's an analytical comment or observation about a process already underway or completed.

Intonation

  • Stress often on beginning and end.
  • Usually said with a tone of gravity, foreshadowing, or sad realization. The BEGINNING of the END.

Generation Differences

  • Widely understood across generations, perhaps used more often by those reflecting on past events.

Regional Variations

  • Common in all major English-speaking regions.
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