- The point at which a process of decline or failure starts, even if the final end is still some way off; the first sign that something will inevitably fail or end.
Explanation
Origin
- A phrase suggesting that an initial event or sign marks the start of an irreversible decline leading to a final conclusion (the end).
- Used famously by French diplomat Talleyrand about Napoleon's invasion of Russia (C'est le commencement de la fin).
Synonyms & Related Expressions
Alternatives
Slang/Informal:
- It all went downhill from there
- That's when it started to go south
- The start of the shitshow (Vulgar, implies chaos/failure began)
Vulgar/Emphatic:
- That's when the fucking rot set in.
Milder/Formal:
- The inception of the decline
- The point where failure became inevitable
- The initial stage of dissolution
Situational Appropriateness
- Informal to Formal.
- Suitable for historical analysis, commentary on current events, business post-mortems, or personal reflections. Sounds quite dramatic.
Misunderstanding Warnings
- Ensure the listener understands it implies an *inevitable* decline starting from a specific point, not just a temporary setback. It carries a sense of doom or finality.
Examples
- When the star player got injured, it was the beginning of the end for the team's championship hopes.
- Losing that major contract was the beginning of the end for the company.
- His refusal to apologize marked the beginning of the end of their friendship.
Dialogue
Historian 1: Many argue that the disastrous Battle of Kursk was the beginning of the end for Nazi Germany on the Eastern Front.
Historian 2: Absolutely. While the war continued for almost two more years, they never truly regained the strategic initiative after that defeat.
Historian 1: It marked a turning point from which recovery was impossible.
Social Media Examples
- Tweet: Watching this company repeatedly ignore customer feedback... feels like the beginning of the end for them. #business #fail #customerexperience
- Blog Post Title: Was the Rise of Streaming the Beginning of the End for Traditional Cinema?
- Facebook Comment: When they changed the recipe of my favorite snack, that was the beginning of the end. It's never been the same! 😠#food #nostalgia
Response Patterns
- Do you really think so?
- Looking back, you're right.
- That's a depressing thought.
- What makes you say that?
- Hopefully not!
Common Follow-up Questions/Actions
After someone identifies the beginning of the end:
- Discuss the specific event and why it's seen as so pivotal.
- Analyze the subsequent decline.
- Debate whether the outcome was truly inevitable from that point.
Conversation Starter
- No. It's an analytical comment or observation about a process already underway or completed.
Intonation
- Stress often on beginning and end.
- Usually said with a tone of gravity, foreshadowing, or sad realization. The BEGINNING of the END.
Generation Differences
- Widely understood across generations, perhaps used more often by those reflecting on past events.
Regional Variations
- Common in all major English-speaking regions.