Explanation

  • An urgent matter or problem that requires immediate attention or resolution.

Origin

  • Comes from the verb to press in the sense of urging, demanding immediate attention, or weighing heavily on one's mind or resources.
  • An issue that presses upon you needs to be dealt with quickly.

Alternatives

Slang/Informal:

  • Big deal. (Can mean important, but also used sarcastically)
  • Shit's hit the fan. (Implies a crisis that needs immediate attention)
  • Need to put out this fire. (Metaphor for dealing with an urgent problem)
  • Top of the list.

Vulgar/Emphatic:

  • A fucking emergency.
  • Serious shit.

Milder/Formal:

  • An exigent matter.
  • A priority concern.
  • An issue requiring immediate attention.

Situational Appropriateness

  • Appropriate in most contexts, including informal, semi-formal, and formal settings (like business meetings, political discussions, etc.).
  • Clearly signals importance and urgency.

Misunderstanding Warnings

  • Low risk. The meaning is clear from the words pressing (urgent) and issue (problem/matter).

Examples

  • Climate change is one of the most pressing issues of our time.
  • We need to deal with this budget shortfall; it's a pressing issue.
  • Let's focus on the pressing issues first and discuss the minor details later.

Dialogue

Manager: Team, we need to address the server outage immediately. It's a pressing issue affecting all our customers.

Employee: Right. I'll start diagnostics now. Has IT been notified?

Manager: Yes, they're aware. Let's coordinate efforts. This is top priority.

Employee: Understood.

Social Media Examples

  • Tweet: Addressing food insecurity remains a pressing issue in our community. How can we help? #communityaction #socialjustice
  • LinkedIn Post: Cybersecurity is a pressing issue for all businesses in 2024. Are you prepared? #cybersecurity #businesstips
  • Forum Question: What's the most pressing issue facing new parents today?

Response Patterns

  • Agreement/Acknowledgement: Absolutely. / I agree. / Understood. / Right, let's prioritize that.
  • Inquiry: Okay, what needs to be done? / What's the plan? / Why is it so urgent?
  • Offering help: How can I assist? / What do you need from me?

Common Follow-up Questions/Actions

After identifying something as a pressing issue:

  • The immediate next step is usually to discuss solutions or actions: So, what's our first step? / Who is responsible for handling this?
  • Prioritization often follows: Let's put other things aside and focus on this.
  • Action: Begin working on resolving the issue immediately.

After agreeing (Absolutely):

  • The conversation typically moves directly into problem-solving mode.

Conversation Starter

  • Yes, can be used to open a discussion about a problem that needs immediate focus. E.g., Okay everyone, let's talk about the most pressing issue right now: the deadline.

Intonation

  • Stress falls heavily on pressing.
  • Often said with a tone of seriousness, urgency, or concern.
  • This is a PRESSING issue.

Generation Differences

  • Used and understood across all generations.

Regional Variations

  • Universally used in English-speaking regions.
Par for the course