Explanation

  • Something (often negative or indicative of change) that is characteristic of the current period or era.

Origin

  • Popularized by the biblical phrase sign of the times (Matthew 16:3), referring to indicators of future events or the state of the world.
  • It's used more broadly now to comment on trends, events, or attitudes perceived as representative of the present day, often with a sense of resignation, criticism, or observation about societal shifts.

Alternatives

Slang/Informal:

  • That's just how it is now.
  • Welcome to [Current Year/Decade]. (Often used sarcastically)
  • Story of today.

More Formal:

  • Indicative of the current zeitgeist. (Zeitgeist: spirit of the age)

Situational Appropriateness

  • Appropriate in most situations, from casual conversation to more formal discussions about societal trends.
  • The tone might vary depending on the context (e.g., critical, observational, resigned).

Misunderstanding Warnings

  • Relatively straightforward idiom. Ensure learners understand it refers to characteristics of the *current* era, not just any sign.

Examples

  • Everyone staring at their phones instead of talking? It's a sign of the times.
  • High security at airports is just a sign of the times.
  • Seeing electric car charging stations everywhere is a sign of the times.

Dialogue

Person A: Did you see that store downtown closed? It's being replaced by another vape shop.

Person B: Really? Wow, that's a sign of the times, isn't it?

Person A: Definitely. Seems like small businesses are struggling.

Social Media Examples

  • Tweet: Just saw an ad for AI-powered resume writing. A real sign of the times. #AI #JobSearch #FutureOfWork
  • Facebook Post: Remember when kids played outside all day? Now it's screens 24/7. Sad sign of the times.
  • Comment: Drone deliveries starting in my area! Definite sign of the times.

Response Patterns

  • Yeah, it really is.
  • Tell me about it. (Agreement)
  • Things have certainly changed.
  • Sad, isn't it? (If the sign is negative)
  • Progress, I guess? (If the sign is related to change/technology)

Common Follow-up Questions/Actions

After someone remarks It's a sign of the times:

  • Often followed by shared agreement or further examples: Yeah, you see it everywhere now.
  • Discussion about the implications of the trend: Where do you think things are heading?
  • Reflection on how things used to be: I remember when...

Conversation Starter

  • Yes. Observing something and commenting That's a sign of the times can open a discussion about current trends or societal changes.

Intonation

  • Fairly neutral, often with a slight emphasis on sign and times.
  • Can carry a tone of resignation, observation, or sometimes disapproval.
  • It's just a SIGN of the TIMES.

Generation Differences

  • Understood and used by most adult generations.
  • Often used by older generations commenting on changes they've witnessed.

Regional Variations

  • Widely used across English-speaking regions.
Short end of the stick