- To keep your plans, intentions, knowledge, or advantages secret; to be cautious and not reveal too much information.
Explanation
Origin
- A metaphor originating from card games like poker.
- Players physically hold their playing cards close to their body (chest/vest) to prevent opponents from seeing them and gaining an advantage.
- This translates to keeping strategic information hidden in other contexts.
Synonyms & Related Expressions
Alternatives
Slang/Informal:
- Keep it on the down-low. / Keep it on the DL. (Keep it secret/quiet)
- Stay cagey. (Be evasive or secretive)
- Don't spill the beans. (Don't reveal the secret information)
Milder/Standard:
- Maintain confidentiality. (Formal)
- Exercise discretion.
- Withhold information.
Situational Appropriateness
- Appropriate in most contexts, from informal chat to business strategy discussions.
Misunderstanding Warnings
- Learners might initially think of literal cards. Clarify the poker metaphor and the meaning of secrecy about plans or information.
Examples
- The company is keeping its cards close to its chest regarding the new product launch.
- He's very competitive; he always keeps his cards close to his chest during negotiations.
- I'm not sure what her next move will be; she tends to keep her cards close to her chest.
Dialogue
Agent 1: Have you shared our negotiation strategy with the other party yet?
Agent 2: No way. In this kind of deal, it's best to keep our cards close to our chest until the final stages.
Agent 1: Agreed. Let them make the first major concession.
Social Media Examples
- Tweet: Apple is keeping its cards close to its chest about the upcoming iPhone features. The rumor mill is buzzing! #Apple #iPhoneLaunch
- LinkedIn Post: In competitive bidding, sometimes the best tactic is to keep your cards close to your chest. Reveal only what's necessary. #BusinessStrategy #Negotiation
Response Patterns
- Good strategy.
- Why? What are you planning? (If directed at the speaker)
- Yeah, you never know who's listening.
- That makes sense in this situation.
- It's hard to know what they're thinking then.
Common Follow-up Questions/Actions
- If someone is advised to keep their cards close: They usually acknowledge the advice (Will do, Good point).
- If someone is described as keeping cards close: The conversation might involve speculation about their hidden plans (I wonder what they're really up to?).
- The person keeping secrets continues to be discreet.
Conversation Starter
- No. Typically used as advice or description within a conversation.
Intonation
- Often said with a slightly secretive or cautionary tone.
- Stress typically on CARDS, CLOSE, and CHEST.
- Example: Keep your CARDS CLOSE to your CHEST.
Generation Differences
- Widely understood and used across generations.
Regional Variations
- Common in all major English-speaking regions. Play it close to the vest might be slightly more common in American English.